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Frankie the Fish
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    (2009- )
    Singing fish
    Advertises McDonald's Filet-O-Fish sandwiches
    He is a blatant Big Mouth Billy Bass rip-off.
    That 'Give me back my filet-o-fish' jingle he sings is an alarmingly effective earworm.
    He seems upset about being turned into the product he shills for. ('If it were you in this sandwich, you wouldn't be laughing at all.')
    He inspired pun-prone commentators to note that the ad made a 'big splash' and had consumers 'hooked.'
    The commercial was viewed over a million times on YouTube.
    Ad copywriter Peter Harvey said of the jingle, 'We wound up choosing the song not because there was a science behind it but because when we heard it the first time we wanted to hear it again.'
    Although the ad aired mostly during the spring Lenten season (when McDonald's sells 25% of its Filets-O-Fish), it stuck in the memory enough for a Frankie version of Big Mouth Billy Bass to go on sale for Christmas.

Credit: C. Fishel

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