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Scott Boilen
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Entrepreneur
    (circa 1966- )
    President and chief executive of Allstar Marketing Group
    Marketing genius behind the Snuggie
    Appeared on 'Oprah'
    He positioned his product as 'a blanket with sleeves' when it is really a robe worn backwards.
    He pulls the product with a very cheesy infomercial.
    His product infomercial shows the problem with using a regular blanket such as people having difficulty answering the phone or reading while staying covered.
    Snuggie wearers in the infomercial are shown wearing the backwards robe while attending an outdoor game.
    His product was rivaling with a similar product called the Slankie (oh geez!).
    The product and its infomercial became a cult sensation.
    His Snuggie has been the object of talk show jokes by Jay Leno and Ellen DeGeneres with Ellen saying 'They should throw in a pointed hat so you can look like a wizard.'
    By late winter 2009, his company has sold 4 million Snuggies.
    His product success story is amazing considering a sales boost during a global recession.
    He is making plans to expand the array of colors the Snuggie comes in as a response to customer requests.
    He credits hard economic times to the success of the Snuggie as people retreat into their homes, staying in and staying cozy.
    His Snuggie infomercial has spawned parody ads and the product itself has been the talk of mainstream shows such as 'Today,' 'Good Morning America' and 'CNN.'

Credit: Battyx3


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