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World Wildlife Fund (WWF)
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    (April 29, 1961- )
    International non-governmental organization (NGO) working on issues relating to conservation and the environment
    Known outside the US and Canada as the World Wide Fund for Nature
    Founding members included Prince Bernhard of the Netherlands and biologists Julian Huxley and Peter Scott
    Over 5 million financial supporters worldwide
    Supports 1300 environmental projects in 100 countries
    Other environmentalist groups complain that they are too close to business, having formed partnerships with firms like Coca-Cola and IKEA.
    They have been accused of 'greenwashing' companies like Monsanto, allegedly providing sustainability certification in exchange for donations.
    After entering into a partnership with Monsanto, they stopped opposing genetically-modified organisms.
    King Juan Carlos of Spain and Prince Charles in Britain have been the official heads of the WWF in their countries despite being avid hunters.
    They laid a successful smackdown on the World Wrestling Foundation over ownership of the WWF handle.
    They eventually stripped King Juan Carlos of his position after he went on an elephant hunt in Botswana.
    They promote debt-for-nature swaps in the third world.
    Founding member Peter Scott said, 'We shan't save all we should like to, but we shall save a great deal more than if we had never tried.'

Credit: C. Fishel

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