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Smiling Bob

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The Resume

    (2002- )
    Appears in commercials for Enzyte, 'the once daily tablet for natural male enhancement'
    Enzyte is manufactured by Berkeley Premium Nutraceuticals of Ohio

Why he might be annoying:

    What's with the frozen smile plastered on his face?
    He appears to have married one of the Stepford wives.
    The commercial voice over specializes in single entendres. ('Bob has a new swelling of pride.')
    The commercials became ubiquitous on basic cable.
    Since Enzyte is an herbal supplement rather than a prescription drug, the FDA does not regulate it.
    Attorneys from 17 states filed suit against Berkeley Premium for making unproven claims about Enzyte's effectiveness in the ads. The company paid $2.5 million in fines and offered restitution to customers (March, 2006).
    Four Berkeley Premium executives pled guilty to fraud charges for signing customers up for a one month trial and then billing their credit cards for unordered products (January, 2007).
    A commercial in which Smiling Bob meets Japanese CEOs was taken off the air for offending Asians by stereotyping them as being 'small.'
    None of his other commercials have been taken off the air for offending everyone.

Why he might not be annoying:

    The contrast between the product being pitched and the ads' retro appearance gives them kitsch appeal to some.
    Thanks to the placebo effect, if you think this stuff works, it just might.
    Smiling Bob was an effective pitchman, with Berkeley Premium president Steven Warshak noting, 'No matter how many phone lines we put in, it wasn't enough. We couldn't keep up with the demand.'

Credit: C. Fishel


Featured in the following Annoying Collections:

Year In Review:

    For 2024, as of last weekly ranking, Out of 215 Votes: 29.77% Annoying
    In 2023, Out of 19 Votes: 73.68% Annoying
    In 2022, Out of 22 Votes: 13.64% Annoying
    In 2021, Out of 18 Votes: 44.44% Annoying
    In 2020, Out of 24 Votes: 100% Annoying
    In 2019, Out of 21 Votes: 52.38% Annoying
    In 2018, Out of 70 Votes: 57.14% Annoying
    In 2017, Out of 4 Votes: 50.0% Annoying
    In 2016, Out of 3 Votes: 66.67% Annoying
    In 2015, Out of 11 Votes: 63.64% Annoying
    In 2014, Out of 27 Votes: 55.56% Annoying
    In 2013, Out of 26 Votes: 57.69% Annoying
    In 2012, Out of 19 Votes: 73.68% Annoying
    In 2011, Out of 70 Votes: 80.0% Annoying
    In 2010, Out of 61 Votes: 65.57% Annoying
    In 2009, Out of 109 Votes: 73.39% Annoying
    In 2008, Out of 83 Votes: 74.70% Annoying
    In 2007, Out of 320 Votes: 76.25% Annoying