(April 6, 1939- )
Born in New York City, New York
President of Pepsi-Cola (1977-83)
Developed the Pepsi Challenge
CEO of Apple (1983-93)
Co-founder of Zeta Global (2007) and Obi Worldphone (2014)

When he took the Pepsi Challenge, he picked Coke over Pepsi.
His first two marriages broke up over his workaholism.
His second wife sued him for allegedly concealing $25 million in assets during their divorce proceedings (2015).
He tried to keep Apple’s famed ‘1984’ ad from airing.
His personal friendship with Apple’s Steve Jobs never recovered from the corporate clash that resulted in Jobs’ departure.
He was let go from Apple after the failure of his pet project, the Newton.

His Pepsi Challenge campaign produced the first real threat to Coca-Cola’s dominance of the soft drink market.
Apple co-founder Steve Wozniak credited him for the initial success of the Macintosh.
During his time as CEO, Apple sales grew from $980 million to $7.9 billion.
He coined the term PDA (personal digital assistant).

Credit: C. Fishel

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• C. Fishel's Profiles [Series 71]
• I Attended Brown
• I Attended Rhode Island School of Design
• I Attended University of Pennsylvania
• I Make Soft Drinks
• I Married in 1978
• I Married in 2013
• I Stutter/Stammer
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• Look at My Computer
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