Dedicated to the Memory of's BruceFollow Us on Twitter
Am I
Search Celebrities (By Last Name)
Search Collections
In The News
Voting Station
Joseph Schlitz
Please vote to return to collections (Voting Results will appear on Right Sidebar).
    (May 15, 1831-May 7, 1875)
    Established the Joseph Schlitz Brewing Company in Milwaukee, Wisconsin (1858-1982)
    Motto was 'The Beer That Made Milwaukee Famous'
    Died in a shipwreck at age 43
    He wasn't a brewer by trade, but a bookkeeper hired by brewer August Krug in 1850.
    In 1856 when Krug died, he convinced his widow to let him take over the business.
    He married the widow Krug in 1858 and changed the company name from Krug Brewery to his own.
    In 1875 his brewery produced 74,000 barrels of beer - enough for one barrel for each man, woman and child at the time in Milwaukee.
    He had not visited his homeland since 1856 and said he was going back to Germany to visit relatives. His real reason was to represent the Milwaukee Rifles association in a contest held in Stuttgart.
    He came to the U.S. at age 20 to seek his fortune.
    After the Great Chicago Fire of 1871 he donated thousands of barrels of beer to taverns trying to rebuild, and in the process established a distribution point and a large Chicago market share.
    While on his way to his native Germany, his ship struck rocks of the coast of England and sank. His body was never recovered.
    Shotz Brewery, where TV's Laverne and Shirley worked was a thinly veiled take-off of the name Schlitz Brewing Co.
    As late as 1976, the company was the #2 brewery in the U.S., but a 1981 strike crippled them and interest was sold to the Stroh Brewery Company in 1982.

Credit: Scar Tactics

    For 2019, as of last week, Out of 13 Votes: 46.15% Annoying
    In 2018, Out of 10 Votes: 40.0% Annoying
    In 2017, Out of 4 Votes: 25.00% Annoying
    In 2016, Out of 5 Votes: 40.0% Annoying
    In 2015, Out of 6 Votes: 33.33% Annoying
    In 2014, Out of 10 Votes: 30.0% Annoying
    In 2013, Out of 22 Votes: 50.0% Annoying
    In 2012, Out of 16 Votes: 50.0% Annoying
    In 2011, Out of 11 Votes: 27.27% Annoying
    In 2010, Out of 17 Votes: 47.06% Annoying
    In 2009, Out of 21 Votes: 42.86% Annoying
    In 2008, Out of 39 Votes: 38.46% Annoying
    In 2007, Out of 74 Votes: 54.05% Annoying
    In 2006, Out of 173 Votes: 40.46% Annoying
Annoying Collections
Site News