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The Singapore Girl
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    (1972- )
    Symbol of Singapore Airlines
    Created by British advertiser Ian Batey and French designer Pierre Balmain
    Motto is ‘Singapore Girl, you’re a great way to fly’
    First advertising icon immortalized in Madame Tussaud’s Wax Museum (1994)
    For the first two years of her existence, she wore a traditional stewardess uniform.
    Her co-creators are European, not Asian.
    The airline has stringent regulations on hair, cosmetics, and accessories.
    In particular, she is not allowed to wear nail polish unless it is the single shade ordained by the airline.
    Those under 5’2 or older than 26 years need not bother applying.
    Up until 1995, only women from Malaysia and Singapore were permitted to become Singapore Girls.
    Singapore Airlines continued to refer to her as a ‘stewardess’ (at least it’s politically incorrect).
    Compared to her lively uniform, the male attendants’ uniforms are grey or any of three nondescript shades of blue.
    There is the usual sexist ballyhoo surrounding her image.
    Since the change of uniform in 1974 to the sarong kebaya, her outfit has changed very little.
    She is trained to handle customers of all manners.
    At least she doesn’t have to worry about comparisons to Tila Tequila!
    The language barrier was one reason for eventually allowing women from other Asian countries (including India) to become Singpore Girls.
    Her kebaya isn’t just for show.
    Either her toenails are painted or she wears stockings.
    The color of the kebaya indicates the status of the attendant — blue for flight stewardess, green for leading stewardess, red for chief stewardess, and purple for in-flight supervisor.
    At least one certified genuine Singapore Girl appears in every airline advertisement.
    For advertisements where food safety is not an issue, she can wear her hair all the way down.
    Singapore’s top newspaper declared, ‘To remove the Singapore Girl icon from SIA is like removing Mickey Mouse from Disneyland.’
    Customers are very willing to pay premiums for her image and service.
    Contrary to the views of outsiders, seldom do Singapore Girls past or present complain about their image.
    She will live as long as the airline does and never grow old.

Credit: Cool It All Right?

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