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$64,000 Question
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TV Series
    (June 7, 1955-September 7, 1958)
    Aired on CBS
    Based on the radio game show 'Take It or Leave It'
    Contestants are asked questions in a selected category for a cash reward of up to $64,000
    Hosted by Hal March
    Announcer was Bill Rogers
    Assistants were Lynn Dollar, Pat Donovan and Barbara Britton
    The name was turned into a cliché that means 'a particularly difficult or important question to answer.'
    Strangely, the cliché is very common in Britain even though the game show was never aired outside the U.S.
    It is based on a radio show where the top prize was just $64.
    The isolation booth was not air conditioned and bore the name of the sponsor, Revlon.
    They eliminated the $64,000 limit during the series run making the title of the show meaningless.
    It was alleged that the show's sponsor Revlon tried to influence the outcome of the quizzes.
    It started the 1950's quiz show craze that ended in congressional hearings of quiz show rigging to keep popular contestants on the air.
    The $128,000 Question, a syndicated revival of the concept, failed after two seasons (1970s).
    Numerous attempts were made to resurrect the show but all have failed to catch the public's interest.
    It was created after the Supreme Court ruled a quiz show was not an example of illegal gambling.
    It was the first game show to earn the #1 spot in the yearly Nielsen ratings.
    At its height it reached an 84.8% audience share.
    If a contestant reached the $8,000 level and missed a question, they were able to receive a new Cadillac as a consolation prize.
    It was ripped off by 'Who Wants to Be a Millionaire?'
    They increased the prize money one-thousand times that of the radio version.
    It spun-off '$64,000 Challenge.'
    TV Guide kept a running total of money given away, by November 1957 they gave away $1,000,000.

Credit: Captain Howdy


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