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Alfred Steele
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Entrepreneur
    (April 24, 1901-April 4, 1959)
    Born in Nashville, Tennessee
    CEO of Pepsi-Cola (1949-59)
    Fourth (and final) husband of Joan Crawford (1955-59)
    He was divorced twice before marrying Crawford.
    He defected from Coke (where he was VP of marketing) to Pepsi.
    His middle name was Nu.
    On the crypt he shares with Crawford, his middle initial is incorrectly written as 'M.'
    He launched a PR campaign to shed Pepsi's image as a poor man's soda.
    Under his management, Pepsi's annual profits increased from $1.3 million to $14.2 million.
    Crawford said he the only one of her husbands who truly loved her.
    Crawford said, 'He wasn't as handsome as Doug or Clark or Franchot or Philip [Terry], but he had a virility, a sense of assurance, that made him the center of attention in any room.'

Credit: C. Fishel


    For 2019, as of last week, Out of 3 Votes: 0% Annoying
    In 2018, Out of 5 Votes: 60.0% Annoying
    In 2017, Out of 4 Votes: 75.00% Annoying
    In 2016, Out of 2 Votes: 100% Annoying
    In 2015, Out of 9 Votes: 44.44% Annoying
    In 2014, Out of 18 Votes: 66.67% Annoying
    In 2013, Out of 13 Votes: 61.54% Annoying
    In 2012, Out of 17 Votes: 52.94% Annoying
 
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