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Tigerino
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    (1966-1969)
    Advertising Agency Marden-Kane introduced Tigerino to ESSO customers
    Tigerino is the world's first instant win sweepstake
    Eight Billion contest tickets were handed out
    Tigerino promoted gambling.
    In one of the later Tigerino games, the participants were given a letter and had to spell T-I-G-E-R-I-N-O to win a big prize, of course one of the letters was nearly impossible to get.
    It appealed to the instant gratification that customers desire.
    The first instant win tickets were wash off tickets, later replaced by scratch off tickets.
    ESSO (Now know as Exxon) was a competitive car gas company.
    They needed something to separate them from their competition.
    They introduced Tigerino, a scratch off instant win game, and sales in the test market (Buffalo) sky rocketed 40%.
    Esso advertised the slogan, 'Put a Tiger in Your Tank.'
    Tigerino was later replaced by the lesser known Tigerama, where participants matched left and right half tickets to win prizes.
    For 2019, as of last week, Out of 2 Votes: 50.0% Annoying
    In 2018, Out of 4 Votes: 25.00% Annoying
    In 2017, Out of 6 Votes: 50.0% Annoying
    In 2016, Out of 6 Votes: 0% Annoying
    In 2015, Out of 9 Votes: 55.56% Annoying
    In 2014, Out of 15 Votes: 46.67% Annoying
    In 2013, Out of 20 Votes: 55.00% Annoying
    In 2012, Out of 18 Votes: 44.44% Annoying
    In 2011, Out of 21 Votes: 38.10% Annoying
    In 2010, Out of 17 Votes: 76.47% Annoying
    In 2009, Out of 27 Votes: 59.26% Annoying
    In 2008, Out of 27 Votes: 55.56% Annoying
    In 2007, Out of 60 Votes: 58.33% Annoying
    In 2006, Out of 93 Votes: 68.82% Annoying
    In 2005, Out of 223 Votes: 68.16% Annoying
    In 2004, Out of 233 Votes: 62.66% Annoying
    In 2003, Out of 564 Votes: 63.48% Annoying
    In 2002, Out of 1787 Votes: 57.53% Annoying
    In 2001, Out of 2284 Votes: 58.32% Annoying
 
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