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Nabisco

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Corporation

The Resume

    (1898- )
    Born in East Hanover, New Jersey
    Founded as the National Biscuit Company
    Founded by William Moore, Adolphus Green, and John G. Zeller
    Merged with R.J. Reynolds Tobacco to form RJR-Nabisco (1986-99)
    Purchased by Altria Group (2000) and merged with Kraft Foods
    Spun off from Altria as a division of Kraft (2007)
    After Kraft Foods spun off its grocery division (2012), was retained as a subsidiary of the renamed Mondelez International (mondelezinternational.com or snackworks.com)
    Products include Chips Ahoy, Premium saltines, Ritz, Nutter Butter (and Bites), Fig Newtons, Honey Maid, BelVita, Nilla wafers, Triscuit, Teddy Grahams, Shredded Wheat cereal, and, of course, the Oreo collection

Why Nabisco might be annoying:

    It was born in the midst of a wave of bakery consolidations; Green had acquired some 40 different bakeries more than a decade earlier (to become the American Biscuit and Manufacturing Company).
    Four years in, a former chair left to form his own company (Loose-Wiles, later Sunshine). War promptly ensued.
    Their iconic Oreo cookie, introduced in 1912, was not the original cream sandwich cookie (that was Sunshine Brands’ Hydrox, four years earlier).
    The bilateral red triangle into which the ellipse and text would be inserted in white was only introduced in 1952.
    The abbreviated name itself would not enter into use for three years – describing a sugar wafer – nor become the official corporate name for several decades.

Why Nabisco might not be annoying:

    The foundations for the company were in a Massachusetts bakery opened a century earlier, acquired by Moore along with several other bakeries (New York Biscuit Company).
    Its interfolded wax paper and cardboard system, the In-Er Seal, allowed for tight packaging and thus fresher products with less damage upon delivery.
    Almost all of their earliest products were named after botanical elements — including Oreodaphne, for the ornate laurel wreath on the Hydrox biscuit.
    Dale Earnhardt, Jr. won four consecutive Daytona International Speedway races under its sponsorship.
    The diagonal Globius cruciger (hollow ellipse with protruding antennae) has changed very little since its inception.

Credit: Cool It All Right?


Featured in the following Annoying Collections:

Year In Review:

    In 2023, Out of 40 Votes: 25.00% Annoying
    In 2022, Out of 20 Votes: 25.00% Annoying
    In 2021, Out of 19 Votes: 47.37% Annoying
    In 2020, Out of 91 Votes: 45.05% Annoying